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Betsy Robichaud Hopkins

e.l.robichaud@gmail.com | 508.308.6445

Senior Graphic Designer | Editorial Design | Publication Design | Print & Digital Communications

Creative and accomplished graphic designer with over 15 years of experience designing compelling visual communications for museums, publishers, educational institutions, and cultural organizations. MFA in Graphic Design and BFA in Painting with a minor in Art History from Boston University. Experienced in collaborating with editors, writers, curators, photographers, and marketing teams to transform complex ideas into engaging visual stories. Recognized for strong typography, thoughtful design, meticulous production skills, and the ability to manage multiple projects under deadline.

Professional Experience

Senior Graphic Designer, Exhibition Design Peabody Essex Museum | Salem, MA July 2023 – May 2024

  • Led design for exhibition graphics from concept through installation.

  • Mentored junior designers, providing creative guidance and production support.

  • Partnered with curators, writers, and cross-functional teams to develop engaging visitor experiences.

  • Managed multiple concurrent projects while maintaining high design standards and meeting deadlines.

Graphic Designer, Exhibition Design Peabody Essex Museum | Salem, MA November 2017 – July 2023

  • Designed exhibition graphics and interpretive materials that enhanced visitor engagement.

  • Collaborated with curators, editors, writers, marketing staff, and outside vendors to translate complex content into clear visual communications.

  • Managed projects from concept through production, coordinating schedules, budgets, and print fabrication.

  • Applied a strong foundation in art history to create thoughtful, audience-focused design solutions.

  • Thrived in a fast-paced, collaborative environment with overlapping deadlines.

Graphic Designer, Creative & Interactive Media Museum of Fine Arts, Boston | Boston, MA December 2014 – October 2017

  • Managed high-profile design projects from concept through production while maintaining budgets and deadlines.

  • Developed multiple creative concepts for client presentations and incorporated feedback into refined solutions.

  • Prepared publication files for commercial printing, coordinated directly with printers, and approved press checks to ensure production quality.

  • Maintained visual consistency across publications and marketing materials.

  • Recipient of New England Museum Association Publication Awards (2016 & 2017).

Graphic Designer/Project Manager Hecht | Horton Partners | Arlington, MA October 2013 – December 2014

  • Designed print, environmental graphics, and digital communications for a diverse client base.

  • Collaborated closely with firm principals and clients to develop strategic visual solutions.

  • Balanced design excellence with project management responsibilities.

Designer Harvard Business Review | Boston, MA October 2009 – October 2013

  • Designed editorial layouts and visual communications for one of the world's leading business publications.

  • Collaborated daily with editors and writers to develop clear, engaging page layouts.

  • Art directed photographers and illustrators, ensuring visual consistency across print and digital platforms.

  • Produced publication-ready files under tight editorial deadlines.

  • Received a Society of Publication Designers Award.

Designer Madeleine Albright Institute for Global Affairs, Wellesley College | Wellesley, MA September 2009 – September 2013

  • Served as lead designer for the Institute's annual international conference.

  • Created the original event identity and developed print and digital templates used across multiple years.

Graduate Assistant Boston University | Boston, MA September 2008 – September 2009

  • Designed newsletters, posters, flyers, HTML emails, and promotional materials for Boston University's Fitness & Recreation Center.

  • Served as Teaching Assistant for the Junior Graphic Design Studio.

Education

Boston University Master of Fine Arts (MFA), Graphic Design

  • Summa Cum Laude

  • Constantin Alajalov Scholarship

  • Teaching Assistant, Junior Graphic Design Studio

Boston University Design in Great Britain

  • Intensive study of design strategy, typography, composition, and print production.

  • Visited leading London design studios including Pentagram, Why Not Associates, Vaughn Oliver, Baseline Magazine, and A2/SW/HK.

Boston University Bachelor of Fine Arts (BFA), PaintingMinor in Art History

Awards

  • Society of Publication Designers Award

  • New England Museum Association Publication Awards (2016 & 2017)

Technical Skills

Adobe InDesign (Expert) Adobe Photoshop Adobe Illustrator Print Production & Prepress Editorial Layout Publication Design Typography Photo Editing Press Checks File Preparation Vendor Coordination Professional Skills Deadline Management Project Management Collaboration with Editors & Writers Art Direction Visual Storytelling Organization & Multitasking